About us

Since 2003

Madeline London is a British fashion brand founded by Madeline. From the very beginning, the brand has combined classic elegance with high quality and attention to detail, creating timeless collections for women who value both style and comfort.

Meet the Owner

I’m Madeline, the founder of Madeline London. I create timeless fashion inspired by British style, with a strong focus on quality, craftsmanship, and attention to detail.

My collections blend classic elegance with modern trends – always with love and respect for the heritage I’m building as a woman, mother, and designer

My Story

2003

I began with a modest collection of handcrafted garments for family and friends.

2004

After taking part in local fashion fairs and organising intimate shows, I attracted my first customers and began building recognition for my brand.

2006

I opened my first boutique in London, with a focus on British elegance and timeless style.

2010

I expanded to other cities across the UK, becoming known for high-quality fabrics and sustainable design.

2014

I have introduced an exclusive line for women aged 45 and over, inspired by old style fashion.

2017

I have launched my first online store, reaching customers all over the world.

2019

I have collaborated for the first time with local British artists to create unique, limited-edition collections.

2023

To celebrate the brand’s 20th anniversary, I have created a special collection inspired by its early years.

2025

I was featured in an international fashion magazine, recognised for its commitment to timeless design and sustainable practices.

Where craftsmanship brings fabric to life

Timeless Design

Timeless silhouettes that connect generations and tell stories.

Design and Inspiration

Unique designs inspired by British simplicity and timeless elegance.

Fabrics and Materials

Noble fabrics, carefully selected for maximum comfort and the highest quality.